patta x coogi
Patta was founded by Edson Sabajo and Guillaume ‘Gee’ Schmidt. Both were instrumental in the Dutch hip-hop and nightlife community in the 90’s and early 2000’s - Edson as a DJ and Gee as an MC and event host. The music minded pair also had a shared obsession with hunting internationally for sneakers and records. They soon found themselves funneling a steady supply of gear from their travels, back home to their community in Amsterdam, which grew naturally into a business partnership.
Before they knew it, the demand started growing, and a cult favorite brand was born. Today, Patta is one of few internationally revered, black-owned streetwear brands and consists of a clothing line, Patta Soundsystem, Patta Running Team and, most recently, the Patta Foundation focusing on youth cultural education. The brand is named after a slang term for “shoe” - a nod to the founders’ Surinamese heritage. A creative family to the core, Patta encourages inspiring collaborations, cultural crossover, and unconventional forms.
coogi
Renowned lifestyle brand COOGI, returns to its Australian origins with the launch of a men’s knitwear collection “Reimagined”. Famous for its vibrant color palette and intricate textured knits, COOGI is incorporating these beloved elements into a new contemporary 21st century line. COOGI’s “Reimagined” collection has created bold pieces that seamlessly blend classic features with a modern touch and slimmer fit.
Coogi was founded in 1969 in Toorak, Australia. Recognized for its rich history worldwide, COOGI is an iconic brand known for its bold designs, luxury knits colorful palette. The U.S. adopted the kaleidoscopic-patterned sweaters made famous by artists in the 1990’s and was honored by being inducted into the Collection of the Smithsonian Coopper-Hewitt, National Design Museum for its knitted technique. Later collaborations included Burton Snowboards, Rag & Bone, Android Homme and Puma. Continuing to pay homage to its heritage with textured knitwear and quality craftsmanship, COOGI stays true to is Australian roots.